ClientBriefStudio · Executive Brief
Maison Lumière
Performance brief — October 2026
01 · Executive Summary
October delivered 5,820 € in revenue from 1,450 € of ad spend, a 4.01x return. Revenue grew 21% while spend rose only 5%. Every euro invested is now working harder than last month.
Return per 1 € invested
4.01 €
Revenue after ad spend
4,370 €
Not net profit — excludes product costs (COGS), shipping and operating costs
Growth vs. spend
Positive leverage
+21% vs +5% spend
02 · Campaign Performance Metrics
Calculated from the exported report / figures supplied by the specialist; not independently audited.
Revenue
5,820 €
Revenue attributed to ads
Sales the ad platforms credit to your campaigns this period.
Ad Spend
1,450 €
Total media investment
What was paid to Google, Meta and other ad platforms.
ROAS
4.01x
Revenue ÷ Ad spend
Euros of sales returned for every euro of advertising.
Revenue after Ad Spend
4,370 €
Revenue − Ad spend
Sales left after paying for ads. Not profit: excludes product and operating costs.
03 · What We Are Doing Next Month
- 1.Scale the two best-performing creatives by 20% ahead of Black Friday.
- 2.Launch a dedicated gift-guide campaign for returning customers.
- 3.Test a free-shipping threshold message to lift average order value.
04 · Efficiency metrics
| Efficiency metric | This month | Change |
|---|---|---|
| Avg. Order Value | 60 € | |
| Orders | 97 | |
| Cost per Acquisition | 14.95 € | |
| Clicks | 3,120 | |
| CTR | 2.11% | |
| Cost per Click | 0.46 € | |
| Click → Conversion | 3.11% |
Where did the money go?
Maison Lumière · October 202606 · Budget allocation vs. results
Revenue 26% · takes more budget than it returns
Revenue 51%
Revenue 23%
07 · Funnel diagnostics
↓ 2.11% pass through · biggest drop-off
↓ 3.11% pass through
05 · Specialist Context & Key Insights
Top revenue driver
Brand Search
ROAS 7.00x · 420 € spend
Budget drain
Meta Prospecting
ROAS 2.20x · 690 € spend
Suggested test reallocation: shift up to 170 € Meta Prospecting Brand Search
Run as a gradual, monitored test: a higher ROAS today does not guarantee the same efficiency at a larger budget (audience saturation, diminishing returns). Watch frequency and incremental ROAS before scaling further.
Hypothesis - not confirmed
Our specialist attributes the improvement to early seasonal demand ahead of the holidays and a refreshed set of product creatives launched mid-month.